Why - And How - We SEO Your Copy

A site with properly SEO'd content can frequently do well in SE returns even if its meta-underpinnings are less than perfect.

Search-Engine Optimization (SEO) of website and individual web pages is a complex process involving titles, metatags, keywords, design issues, linking strategy and many other factors.

However meticulous a webmaster may be at SEO tailoring the behind-the-scenes infrastructure of a site, however, much of the benefit will be lost if the site's content falls short of the search-engines' mark. Conversely, a site with properly SEO'd content can frequently do well in SE returns even if its meta-underpinnings are less than perfect.

Here's a simple before-and-after example that illustrates the point.

Before SEO

Tired of paying high prices for fine furniture? Welcome to Outwest Furniture, a low-cost, high-value, no-stress alternative. Outwest is locally owned, no frills, full-time friendly and always hundreds-to-thousands of dollars cheaper than our competitors. In addition to fine traditional furniture from brand-name American manufacturers, we also specialize in regionally-made log pole furniture at wholesale prices.

I hope you enjoy browsing our pages for examples of just a few of the fine products we offer. And I sincerely look forward to helping you furnish your home without bankrupting your bankroll.

After SEO

Welcome to Outwest Furniture in Bozeman, Montana, the Northwest's low-cost, high-value, no-stress home furnishings store. Outwest is locally owned, no frills, full-time friendly and always hundreds-to-thousands of dollars cheaper than our competitors.

Here are just a few examples: Solid Oak Mission Bed, $299; King-Size Tempupedic-type Mattress Set (click here for mattress faqs), $799; Italian Leather Sofa, $499; Solid Wood Rocking Chair, $99; five Queen Mattress & Foundation Sets for under $299 each; Bar with Two Stools, $199, and much, much more. And, in addition to fine traditional furniture from brand-name American manufacturers, we also specialize in regionally-made log pole furniture at wholesale prices. If you'd like to know more about the history and craft of log pole furniture, click here.

I hope you enjoy browsing our bedroom suite, dining room and living room pages for examples of just a few of our fine products. In addition to pieces by all your favorite furniture companies, we also offer original creations by some of the northwest's best known wood carvers, welders, and cabinet makers .

Come visit us at Outwest, where we treat our customers the way we want to be treated -- like neighbors. I sincerely look forward to meeting you and helping you furnish your home to suit your budget and taste.

Thanks for stopping by

, Gene Smith, Owner, Outwest Furniture

Five Mega-SEO Differences

1. Keywords allowing better search-engine indexing have been added. Search engines will now return Outwest higher when people search for furniture+bozeman, furniture+Montana+budget, furniture+craftsmen, Northwest+Cabinet, etc. Keywords were also added to metatags and titles.

2. Keywords are within the acceptable percentage range for search engines, and no single word is repeated over and over. Search engines frequently treat repetitive words, like the overuse of the word "fine" in the original copy, as spam.

3. Specific products and brands are mentioned, Outwest will now appear higher in search engine results for searches such as "Mission Bed Montana" or "tempupedic +montana."

4. Natural and artificial keywords have been introduced into the copy. Natural keywords are the obvious choices -- words like "furniture" and "Outwest." Since analysis of the prime keywords revealed that a significant number of people search for additional terms when they enter "furniture+Montana," some of these "artificial" key words -- log, carvers, and cabinet makers -were incorporated into the copy to further improve page ranking.

5. Links to additional, valuable content like "cabinet makers" have been added. Relevant content greatly boosts site rankings and search-engine results. Placing these links on the front page encourages search engines to index the site more frequently, which can also boost rankings. It also encourages linking from other relevant pages, which often boosts site rankings.

Our exclusive "Get Copy Wizard" makes ordering custom-written SEO'd copy for your site as easy as filling out an online form. Click to here to learn more.